The Stimulus Podcast is a biweekly show with a target audience of emergency and critical care physicians.
Audience Demographics from most recent 2023 listenership survey
- 74% physicians
- 10% physician assistants and nurse practitioners
What’s the show about?
Stimulus deconstructs strategies to live and practice medicine with intent. We focus on burnout, overwhelm, leadership, habits, mindset, cognitive reframing, and effective communication. Our motto is ‘don’t just suck it up, think differently’.
Launch date:
March 2020
Unique Downloads:
Monthly: 50,000-60,000
Per episode: 7,000-10,000 within 12 weeks of publication
What do our ads sound like?
We use a familiar tone and create ads that sound natural rather than canned. Here are a few examples:
Ivy Clinicians (EM job search engine) comes at 10:44
MarMed (medical device company) comes in around 2:30
Wild Health (performance medicine) at the beginning of the episode
Panacea Financial (banking for doctors) at the beginning of the episode
Ring rescue (medical device) at the beginning of the episode
Price per ad spot
$5,000 per 10,000 downloads. All ads are mid-roll. We use dynamic advertising and can place your ad in current and back catalog episodes.
Why this price?
We have a higher CPM price point than the typical podcast. Stimulus is a niche show with a specific and dedicated audience. We only advertise for products that appeal directly to physicians (such as medical devices and services) or high-income earners.
The process
You send us the talking points you’d like, and we create the ad. All ads are host-read.
We can send ads to you prior to publication for final edits and approval. Let us know, and we’ll be happy to send them before they hit the air.
Are multiple ads an option?
Yes, most of our partners purchase multiple ad spots and renew beyond the first 10,000.