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What You Can’t See Is Often the Problem
Most physicians don’t need more information; they need a clearer view of what’s holding them back.
You already know how to practice medicine; that’s rarely the issue. The hard part is recognizing the assumptions, habits, blind spots, and patterns that shape how you work.
Coaching doesn’t give you more answers. It helps you ask better questions, see what you’ve been missing, and make changes that actually last.
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About Rob
Rob Orman, MD, is a physician coach who helps doctors navigate performance improvement plans (PIPs), FPPEs, professionalism concerns, burnout, overwhelm, leadership challenges, and career transitions.
He spent twenty years as a community emergency physician and has more than thirty years in medicine.
In addition to coaching physicians across specialties, Rob is the author of Supranormal, host of the Stimulus podcast, former Editor in Chief of EM:RAP, and a Professional Certified Coach (PCC) through the International Coaching Federation.


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Supranormal is the book I wish I’d had earlier in my career. It distills twenty years as a community emergency physician and thousands of hours coaching doctors into one practical field guide.
It’s designed for a job that can feel impossible, yet you do it every day.
An Amazon bestseller, it’s a field guide you can start using on your very next shift.







